BlackPlanet was an African-American social networking service for matchmaking and tasks postings; what’s more, it has message boards for discussion on political and social issues

BlackPlanet was an African-American social networking service for matchmaking and tasks postings; what’s more, it has message boards for discussion on political and social issues

BlackPlanet premiered on Sep 1, 2001 by Omar Wasow, an Internet specialist, who in 2001 was actually working “nyc Online”, a pre-web area the guy were only available in 1993 from their family area in Brooklyn. [2] It actually was the brainchild of Wasow and society Connect’s Chief Executive Officer Benjamin sunlight. Established in 1999, it absolutely was a relative latecomer to social media sites, with three currently around concentrating on individuals of color. [2] Benjamin Sun could begin AsianAve and [3]


The internet site are run by people Connect of New York urban area. Community Connect furthermore operates and [2] In April 2008, neighborhood Connect ended up being bought for $38MM by Radio One, a Lanham, MD-based media begun by Cathy Hughes. [4] And, and had been additionally purchased. This move is taken by broadcast One to diversify beyond radio to reach black audiences. [5]

BlackPlanet’s wider goal will be fortify the Black colored people. [2]


The most famous message boards comprise Current Activities, traditions & identification, affairs, faith & Spirituality, and female. [6] Wasow states BlackPlanet’s home-grown software enables people to maneuver between private pages, to internet dating, chat, and message boards, targeting connecting individuals, rather than giving them material. [2]


In January 2007, the membership sign on BlackPlanet’s home-page boasted 15.8 million registered users since its creation in 1999. [6] At time of select the website got in 20 million customers and was the fourth most-visited U.S. social network web site. [7]

  • Male 34.4%
  • Feminine 65.6per cent
  • Average Years: 32
  • Attended/Grad School: 64.5per cent
  • Composition Ebony: 88per cent

“BlackPlanet creates labeled profile pages to incorporate advertisers into the social people, making it possible for members to activate as friends”; along with personal pages BlackPlanet additionally enables pages for manufacturer, characters, and products. [8]

In ’09, BlackPlanet released additional features to your site, such as a Facebook-style status inform, and an information club Jacksonville escort reviews that keeps people updated with information contributed on Interactive One and BlackPlanet. The cam purpose has also been updated in ’09; the current speak try running on an organization known as Chat Blazer and is also Flash centered. [9]

During the early 2010, BlackPlanet established a new website that included a task Feed, enabling people to see posts from everyone else on BlackPlanet, either friends or by location. [10]

Other features

BlackPlanet has launched two entertaining video games for users, Farmandia and Fishdom.

BlackPlanet describes Farmandia as follows: “Farmandia sets you in the character’s seat. Increase your make, take care of the animals and create your own barns. The greater number of your bring, the more guidelines you are compensated so you’re able to maintain your farm running a business. Require a tiny bit services? Ask different BlackPlanet customers to lend a hand.” [11]

BlackPlanet represent Fishdom thusly; “When you’re accomplished spending some time in the farm, seize the virtual fly rod and check out Fishdom for which you’re responsible for feeding the amazing selection of under water buddies. You best make their cash because they get great hungry. You never know when you’ll need buying even more snacks, accessorize your under water kingdom or provide their seafood some new friends.” [11]

The similarities to Twitter’s Farmville have not missing undetected because of the BlackPlanet customers, who suggest the need for improvement of website’s system and principal features such speak before the introduction of video games. [11]

Mobile phone solutions

BlackPlanet in addition launched mobile programs in 2009 for smartphones. The application form BlackPlanetMobile got free if it was introduced but was not exclusive of cellular supplier expenses. [9] BlackPlanetMobile couldn’t work at the BlackBerry, GPhone, iphone 3gs, or Sidekick smartphones whenever released. [9]

BlackPlanet Text Alerts are also available to notify customers to revisions and notifications. This really is an opt-in provider. [9]

Social networking sites

It’s been claimed that online networks came to define the modern Internet knowledge. [12]

BlackPlanet, as a forerunner to Facebook and Myspace, went some way to influencing the net as users recognise they. Before this popular communities allowed one to “like” stuff, “poke” crushes, or “retweet” famous people, web-savvy African Us americans are hooking up on BlackPlanet. [12]

Wasow himself states” [12]

The guys just who began Myspace comprise cited in Business Week magazine proclaiming that they looked at BlackPlanet as a model for Myspace and thought there clearly was a way to carry out a general market version of what BlackPlanet had been.

Since Summer 2007, BlackPlanet got 16.5 million members and 80 million page horizon. It absolutely was described as the greatest web news organization for African-Americans and “the granddaddy of social-networking internet”. [13] BlackPlanet liked a lot more than 6 million distinctive traffic 30 days in April 2008. In 2007, BlackPlanet receive by itself to be the last most popular social network tool on the web, but with the big increase in fb, Twitter and MySpace practices, BlackPlanet does not obtain popularity when you look at the best 15 social networks based on eBizMBA, in March 2011, trusted experts to claim that ‘BlackPlanet has fallen to the wayside as various other sites have taken the social network mantle.’ [12]

BlackPlanet utilises additional social networking apparatus like Twitter and myspace so that you can get to latest and possible people. Its Twitter feed was up-to-date on a near everyday factor, commenting and showcasing points of interest on the black neighborhood. Recent tweets consist of: “83% of BP voters think non-Black emcees shouldn’t use the #nword. exactly what do you think of that?” [14] and, “Weave methods revealed. Go from dull to fab in five full minutes.” [14] The BlackPlanet Twitter feed is also accustomed post notices and updates regarding the BlackPlanet site alone. Wider political dilemmas may also be talked about, including: “what is going to you do #ifgovernmentshutsdown?” [14]

The BlackPlanet fb page is employed to inspire discussion of problem both immediately and indirectly appropriate to the area of African-American consumers. The fb condition revise element is utilized to ask questions to the web page followers, and is better responded to generally speaking. Inquiries bring included, “exactly what do you might think regarding the notion of Ebony relationship time?”, [15] “exactly what do you think men and women by using the phase ‘ghetto’ when explaining something that’s not attractive?”, [15] and, “people, do you pamper your self with a gentleman’s face, manicure or pedicure? Ladies, what exactly do you imagine of males who take proper care of her facial skin and nails?” [15]

Both social networking gear are used to showcase the “Member of the afternoon” function, attracting awareness of the look of the preferred user. Associated a link with the representative’s visibility is actually a quick feedback particularly, “she actually is stunning, she is solitary, she is our very own person in a single day. See this lady out”, [14] and, “However require proof we experience the prettiest customers on the planet? You’re pleasant.” [14]